- CompuTab Marketing Research

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Project Management & Research Services


We have successfully completed thousands of projects in a variety of fields ranging from small simple surveys to complex, multi-wave projects.  We have the flexibility and capability to meet the marketing research requirements of our clients no matter how small or large the project scope.  We provide a full range of services across many aspects of marketing research.

 

We can assist with various research needs …

  • Research design

  • Questionnaire development

  • Pricing field services

  • Project management

  • Field briefing and supervision

  • Data collection

  • Tabulations and analysis

  • Report preparation

  • Temporary staffing



Comprehensive range of marketing research methodologies …

  • Advertising testing, evaluation and tracking

  • Attitude and opinion surveys

  • Awareness, Trial and Usage studies

  • Concept screening & testing

  • Corporation and brand image studies

  • Customer satisfaction surveys

  • Employee satisfaction surveys

  • In-home product testing

  • In-store intercepts/surveys

  • Market segmentation research

  • Membership surveys

  • Package graphics, promotional concept evaluations

  • Pricing elasticity research

  • Product evaluations, taste tests

  • Product/service optimization, pricing models


 
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