- CompuTab Marketing Research

Data Preparation: Our team has extensive experience in data preparation and getting it ready for meaningful analysis.  We complete a thorough editing and cleaning to ensure that clean data is used for further analysis.  We can manage conversion/merging across various data file formats (ASCII, SPSS, Excel, CSV, HTML, etc.).

Data Tabulations:  Our processing and tabulation services use the best software packages to clean, process, and tabulate data (WinCross, P-Stat, SPSS, etc.).  We have familiarity with processing data collected from various methods (internet, phone, in-person surveys, etc.).

Analytic Services: Our services involve sophisticated analytic procedures, statistical methods and models that are applied to analyze survey data and extract deeper insights.

Our tabulation services include …

• Editing and coding of open-ended and other-specify responses
  

• Data entry, cleaning and error checking
  

• Full tabulations services (banner & stub)
  

• Statistical testing on tables (t-test, z-test, Chi-Square, etc.)
  

• Weighting data/Sample balancing (banner points or entire data set)
  

• Database development and maintenance
  

• Output tabulations in various formats (MS Word or Excel)
  

• Output data to Excel, CSV, SPSS, ASCII formats
  

• Tab packages (WinCross, P-Stat, SPSS, Systat)
  

Our analytic services include …

• Cluster Analysis
  

• Conjoint/Trade-Off Analysis
  

• Correspondence Analysis
  

• Discriminant Analysis
  

• Factor Analysis
  

• Markov Analysis
  

• Max-Diff Analysis
  

• Net Promoter Score
  

• Penalties Analysis
  

• Perceptual mapping
  

• Quadrant Analysis
  

• Regression Analysis
  

• Segmentation Analysis
  

• TURF Analysis